Social Media Manager

Job Description

Social Media Manager

Location: From home (with regular travel to Entebbe)

Hours: 3-5 hours per day

Remuneration: up to $1,000 per month (Gross)

Key responsibilities:

This is an exciting and varied role for a Social Media expert. Working across multiple tourism brands, your key role will be to strategize, design and manage all social media communications across various channels (Facebook, Instagram & Twitter) as well as owning all email marketing campaigns.

Social Media Strategy

  • Assist with research, creation, conception, and presentation of social media strategy and integrated marketing campaigns
  • Interpret and roll-out strategy and creative concepts
  • Communicate and coordinate with senior leadership teams to ensure that social media strategy supports overall brand objectives

Content Creation

  • Conceptualise and write monthly content plans across social media platforms in line with social strategy, consumer insights and brand tone of voice
  • Develop fresh creative ideas in line with social media and content trends
  • Devise agile tactical executions based on breaking news and trending topics
  • Attend brand events and create real time social media posts as and when required

Community Management

  • Publish daily content posts in accordance with monthly plans
  • Review user comments and posts in a quick and timely manner
  • Respond to comments in order to foster a positive community and add value to the customer experience
  • Escalate complaints, queries and concerns to relevant stakeholders
  • Listening and reporting: turn conversations and customer feedback into actionable insights and client-facing reports

Experience and Education:

  • Degree or diploma in Marketing, communications or English, or a PR or corporate communications certificate
  • Experience in the travel & tourism sector across Uganda (or East Africa)
  • 2 – 3 years active community management on behalf of brands
  • Understand of social media analytics
  • Social tools such as Sniply, Hootsuite, Buffer
  • Working experience with EMS (preferably Mailchimp)
  • Understanding of the sales funnel
  • 2 – 3 years online copywriting or social media writing experience
  • Excellent understanding of the social media marketing and related disciplines including content strategy, online video and influencer engagement
  • Excellent verbal, written and presentation skills
  • Personal social media presence
  • Technical understanding of social networks’ design and functionality specs
  • Highly skilled in Microsoft Office, particularly PowerPoint
  • Proficiency and experience in social scheduling and listening tools

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